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Thesis

Nurhayati, Siti and Hidajat, Taofik (2026) Pengaruh Electronic Word Of Mouth, Digital Infrastructure Capability, Digital Marketing Capability, Dan Skilled Manpower Capability Terhadap Consumer Purchase Decision Pada Konsumen Apple Di Malaysia: Peran Mediasi Brand Identity Dan Sales Effort Serta Moderasi Consumer Belief In Brand. Magister (S2) thesis, Universitas BPD.

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