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Nydia, Jihan Asha (2026) PENGARUH KEMUDAHAN, KEGUNAAN, DAN KEAMANAN TERHADAP KEPUASAN NASABAH PENGGUNA BIMA MOBILE BANKING DI KOTA SEMARANG. Sarjana (S1) thesis, Universitas BPD.

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Abstract

The Indonesian Banking industry plays an important role in supporting national economic The Indonesian Banking sector plays an important role in supporting national economic development through the collection of public funds and the distribution of credit. The rapid development of digital technology has encouraged the Banking industry to continuously innovate by providing technology-based services to improve service efficiency and customer satisfaction. One of the innovations introduced by Bank Jateng is the BIMA Mobile application, which enables customers to conduct Banking transactions quickly, conveniently, and securely. This study aims to examine the effect of perceived ease of use, perceived usefulness, and security on customer satisfaction among users of the BIMA Mobile application of Bank Jateng in Semarang City. This study employed a quantitative approach using a purposive sampling technique. A total of 96 respondents were selected based on questionnaire responses. The data were analyzed using multiple linear regression analysis with the assistance of SPSS version 25. The results indicate that perceived ease of use, perceived usefulness, and security.

Item Type: Thesis (Sarjana (S1))
Additional Information: Perbankan Indonesia memiliki peran penting dalam mendukung pembangunan ekonomi nasional melalui penghimpunan dana masyarakat dan penyaluran kredit. Perkembangan digitalisasi industri perbankan terus berinovasi dalam menyediakan layanan berbasis teknologi untuk meningkatkan efisiensi pelayanan serta kepuasan nasabah. Salah satu inovasi Bank Jateng adalah aplikasi BIMA Mobile yang memberikan kemudahan bagi nasabah dalam melakukan transaksi perbankan secara cepat, praktis, dan aman. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kemudahan penggunaan, persepsi kegunaan, dan keamanan terhadap kepuasan nasabah pengguna aplikasi BIMA Mobile Bank Jateng di kota Semarang. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengambilan sampel menggunakan purposive sampling, jumlah sampel sebanyak 96 responden diperoleh dari hasil pengisian kuisioner. Data diolah menggunakan analisis regresi linier berganda dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa persepsi kemudahan penggunaan, kegunaan, dan keamanan.
Uncontrolled Keywords: perceived ease of use, perceived usefulness, security, customer satisfaction.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HG Finance
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Wisudawan S1
Date Deposited: 24 Aug 2026 01:18
Last Modified: 24 Aug 2026 01:18
URI: https://eprints.ubpd.ac.id/id/eprint/62

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