Nasechah, Durotun (2026) Pengaruh Persepsi Kemudahan Penggunaan, Keamanan, Kepercayaan Dan Literasi Digital Terhadap Minat Penggunaan Bank Digital Blu by BCA (Studi Pada Generasi Z Di Kota Semarang). Sarjana (S1) thesis, Universitas BPD.
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Abstract
This study aims to analyze the influence of perceived ease of use, security, trust, and digital
literacy on the intention to use the blu by BCA Digital banking application among Generation
Z in Semarang City. The population of this study consists of Generation Z individuals in
Semarang City who have not yet used the blu by BCA Digital banking application. The sampling
technique employed was purposive sampling, resulting in a total sample of 96 respondents. This
study is based on the Technology Acceptance Model (TAM) and the Theory of Planned Behavior
(TPB). Data were analyzed using IBM SPSS Statistics 26. The results indicate that perceived
ease of use has a positive and significant effect on the intention to use the blu by BCA Digital
banking application. Security also has a positive and significant effect on the intention to use.
Likewise, trust has a positive and significant effect on the intention to use. Furthermore, digital
literacy has a positive and significant effect on the intention to use the blu by BCA Digital
banking application.
| Item Type: | Thesis (Sarjana (S1)) |
|---|---|
| Additional Information: | Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kemudahan penggunaan, keamanan, kepercayaan dan literasi digital terhadap minat penggunaan bank digital Blu by BCA pada generasi Z di Kota Semarang. Populasi dalam penelitian ini adalah generasi Z di Kota Semarang yang belum menggunakan bank digital Blu by BCA. Teknik sampling yang digunakan adalah teknik pengumpulan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 96 responden. Teori yang digunakan adalah Technology Acceptance Model (TAM) dan Theory of Planned Behavior(TPB). Alat analisis menggunakan IBM SPSS 26. Hasil analisis menunjukkan bahwa variabel persepsi kemudahan penggunaan berpengaruh positif dan signifikan terhadap minat penggunaan. Variabel keamanan berpengaruh berpengaruh positif dan signifikan terhadap minat penggunaan. Variabel kepercayaan berpengaruh positif dan signifikan terhadap minat penggunaan. Variabel literasi digital berpengaruh positif dan signifikan terhadap minat penggunaan. |
| Uncontrolled Keywords: | Perceived Ease of Use, Security, Trust, Digital Literacy, Intention to Use |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S1 |
| Date Deposited: | 21 Aug 2026 11:49 |
| Last Modified: | 21 Aug 2026 11:49 |
| URI: | https://eprints.ubpd.ac.id/id/eprint/55 |
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