Sunarto, Ronald Shan (2026) PENGARUH ADOPSI AI DALAM REKRUTMEN TERHADAP KUALITAS SDM DAN TINGKAT TURNOVER KARYAWAN. Sarjana (S1) thesis, Universitas BPD.
![[thumbnail of Daftar_Pustaka_Thesis.pdf]](https://eprints.ubpd.ac.id/style/images/fileicons/text.png "Daftar_Pustaka_Thesis.pdf")
Text
Daftar_Pustaka_Thesis.pdf
Download (98kB)
Text
Thesis_BAB_1_sampai_3.pdf
Download (167kB)
Abstract
This study aims to analyze the effect of Artificial Intelligence (AI) adoption in the recruitment process on the quality of human resources and employee turnover at Bank BPR Mandiri Arta Abadi Semarang. The rapid advancement of artificial intelligence technology in human resource management has encouraged organizations to utilize AI as a strategic tool to improve recruitment effectiveness, attract high-quality candidates, and reduce employee turnover. This research employed a quantitative approach using primary data collected through 1
questionnaires distributed to employees of Bank BPR Mandiri Arta Abadi Semarang. The sample was selected using a purposive sampling technique based on predetermined research criteria. Data were analyzed using IBM SPSS software through validity testing, reliability testing, classical assumption testing, and simple linear regression analysis to examine the relationships among the research variables. The results indicate that the adoption of Artificial Intelligence (AI) in the recruitment process has a positive and significant effect on the quality of human resources. In addition, AI adoption has a negative and significant effect on employee turnover. These findings suggest that the more effectively AI is implemented in the recruitment process, the higher the quality of human resources recruited and the lower the level of employee turnover. This indicates that AI enhances the effectiveness of the recruitment process by identifying candidates whose competencies and characteristics are well aligned with organizational requirements. Based on these findings, Bank BPR Mandiri Arta Abadi Semarang is recommended to further optimize the implementation of AI technology in its recruitment process while ensuring ethical practices, transparency, and the protection of personal data. The effective implementation of AI is expected to support the development of high-quality human resources, improve organizational productivity, and strengthen employee retention in the long term.
Keywords: Artificial Intelligence, Recruitment, Human Resource Quality, Employee Turnover.
| Item Type: | Thesis (Sarjana (S1)) |
|---|---|
| Additional Information: | ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh adopsi Artificial Intelligence (AI) dalam proses rekrutmen terhadap kualitas sumber daya manusia (SDM) dan tingkat turnover karyawan pada Bank BPR Mandiri Arta Abadi Semarang. Perkembangan teknologi kecerdasan buatan dalam manajemen sumber daya manusia mendorong perusahaan untuk memanfaatkan AI sebagai strategi meningkatkan efektivitas proses rekrutmen, memperoleh kandidat yang berkualitas, serta menekan tingkat perpindahan karyawan. Penelitian ini menggunakan pendekatan kuantitatif dengan sumber data primer yang diperoleh melalui penyebaran kuesioner kepada karyawan Bank BPR Mandiri Arta Abadi Semarang. Penentuan sampel dilakukan menggunakan teknik purposive sampling sesuai dengan kriteria penelitian. Analisis data dilakukan dengan bantuan aplikasi IBM SPSS melalui uji validitas, uji reliabilitas, uji asumsi klasik, serta analisis regresi linier sederhana untuk menguji hubungan antarvariabel penelitian. Hasil penelitian menunjukkan bahwa adopsi Artificial Intelligence (AI) dalam proses rekrutmen berpengaruh positif dan signifikan terhadap kualitas sumber daya manusia. Selain itu, adopsi AI juga berpengaruh negatif dan signifikan terhadap tingkat turnover karyawan. Temuan tersebut menunjukkan bahwa semakin optimal penerapan AI dalam proses rekrutmen, semakin tinggi kualitas sumber daya manusia yang dihasilkan dan semakin rendah tingkat turnover karyawan. Hal ini mengindikasikan bahwa pemanfaatan AI mampu meningkatkan efektivitas proses seleksi melalui identifikasi kandidat yang memiliki kompetensi dan karakteristik sesuai dengan kebutuhan organisasi. Berdasarkan hasil penelitian tersebut, Bank BPR Mandiri Arta Abadi Semarang disarankan untuk terus mengembangkan pemanfaatan teknologi AI dalam proses rekrutmen dengan tetap memperhatikan aspek etika, transparansi, dan perlindungan data pribadi. Penerapan AI yang optimal diharapkan mampu mendukung terciptanya sumber daya manusia yang berkualitas, meningkatkan produktivitas organisasi, serta memperkuat retensi karyawan dalam jangka panjang. |
| Uncontrolled Keywords: | Artificial Intelligence, rekrutmen, kualitas sumber daya manusia, turnover karyawan. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S1 |
| Date Deposited: | 02 Sep 2026 02:40 |
| Last Modified: | 02 Sep 2026 02:40 |
| URI: | https://eprints.ubpd.ac.id/id/eprint/199 |
Actions (login required)
- View Item