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Pratama, Ardian Wahyu (2026) Pengaruh Komunikasi Perubahan dan Pelatihan Terhadap Adaptasi Kerja Generasi Z Di Industri Manufaktur Kota Semarang : Peran Employee Engagement Sebagai Variabel Mediasi. Sarjana (S1) thesis, Universitas BPD.

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Abstract

ABSTRACT
This study aims to examine the effect of change communication and training on the work adaptation of Generation Z employees, with employee engagement serving as a mediating variable in manufacturing companies in Semarang City. This study employed a quantitative approach using a survey method involving 132 Generation Z employees selected through purposive sampling. Data were collected through questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings reveal that change communication and training have a positive and significant effect on employee engagement. In addition, change communication, training, and employee engagement each have a positive and significant effect on work adaptation. The mediation analysis indicates that employee engagement significantly mediates the effect of change communication on work adaptation as well as the effect of training on work adaptation. These findings suggest that effective change communication, supported by appropriate training programs, enhances employee engagement, which in turn strengthens Generation Z employees' ability to adapt to changes in the workplace. The findings are expected to provide practical insights for manufacturing companies in designing effective change communication strategies and training programs to improve the work adaptation of Generation Z employees.
Keywords: change communication, training, employee engagement, work adaptation, Generation Z

Item Type: Thesis (Sarjana (S1))
Additional Information: ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi perubahan dan pelatihan terhadap adaptasi kerja Generasi Z dengan employee engagement sebagai variabel mediasi pada industri manufaktur di Kota Semarang. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 132 karyawan Generasi Z yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa komunikasi perubahan dan pelatihan berpengaruh positif dan signifikan terhadap employee engagement. Selain itu, komunikasi perubahan, pelatihan, dan employee engagement masing-masing berpengaruh positif dan signifikan terhadap adaptasi kerja. Hasil pengujian mediasi menunjukkan bahwa employee engagement mampu memediasi secara signifikan pengaruh komunikasi perubahan terhadap adaptasi kerja serta memediasi pengaruh pelatihan terhadap adaptasi kerja. Temuan ini mengindikasikan bahwa komunikasi perubahan yang jelas dan efektif, didukung oleh pelatihan yang sesuai dengan kebutuhan karyawan, mampu meningkatkan keterikatan karyawan terhadap pekerjaannya sehingga memperkuat kemampuan mereka dalam beradaptasi dengan perubahan di lingkungan kerja. Hasil penelitian diharapkan dapat menjadi masukan bagi industri manufaktur dalam merancang strategi komunikasi perubahan dan program pelatihan yang efektif untuk meningkatkan adaptasi kerja karyawan Generasi Z. Kata kunci: komunikasi perubahan, pelatihan, employee engagement, adaptasi kerja, Generasi Z
Uncontrolled Keywords: Keywords: change communication, training, employee engagement, work adaptation, Generation Z
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HN Social history and conditions. Social problems. Social reform
H Social Sciences > HT Communities. Classes. Races
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Wisudawan S1
Date Deposited: 31 Aug 2026 02:07
Last Modified: 31 Aug 2026 02:07
URI: https://eprints.ubpd.ac.id/id/eprint/142

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