Septiana, Hesti (2026) Peran Pemasaran dan Ketepatan Pentasharufan Zakat Dalam Optimalisasi Pengumpulan Zakat Dengan Regulasi Pemerintah Daerah Sebagai Moderating (Studi Kasus Badan Amil Zakat Nasional (BAZNAS) Kabupaten Wonosobo). Magister (S2) thesis, Universitas BPD.
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Abstract
This study aims to analyze the influence of the marketing role and the accuracy of zakat distribution on the optimization of zakat collection at BAZNAS Wonosobo Regency, as well as to examine the role of local government regulations as a moderating variable. Data were collected via online questionnaires and analyzed using Moderated Regression Analysis (MRA) with the aid of IBM SPSS. Multiple linear regression results indicate that both the marketing role and the accuracy of zakat distribution have a positive and significant partial effect on the optimization of zakat collection. The accuracy of distribution proved to have a more dominant influence, indicating that the willingness of muzaki (zakat payers) to contribute is driven more by the success and tangible impact of productive zakat distribution programs. Furthermore, MRA results demonstrate that local government regulations significantly moderate (strengthen) the relationship between marketing roles, distribution accuracy, and zakat collection optimization.
Keywords : Marketing, Zakat, Distribution Accuracy, Zakat Collection Optimization, Local Government Regulation, BAZNAS Wonosobo Regency.
| Item Type: | Thesis (Magister (S2)) |
|---|---|
| Additional Information: | Penelitian ini bertujuan untuk menganalisis pengaruh peran pemasaran dan ketepatan pentasharufan zakat terhadap optimalisasi pengumpulan zakat pada BAZNAS Kabupaten Wonosobo, serta menguji peran regulasi pemerintah daerah sebagai variabel moderasi. Pengumpulan data dilakukan melalui kuesioner online dan dianalisis menggunakan Moderated Regression Analysis (MRA) dengan bantuan IBM SPSS. Hasil analisis regresi linier berganda menunjukkan bahwa peran pemasaran dan ketepatan pentasharufan zakat secara parsial berpengaruh positif dan signifikan terhadap optimalisasi pengumpulan zakat. Ketepatan pentasharufan terbukti memiliki pengaruh yang lebih dominan, mengindikasikan bahwa keinginan berzakat muzaki lebih dipengaruhi oleh keberhasilan dan dampak nyata penyaluran program zakat produktif. Selanjutnya, hasil uji MRA membuktikan bahwa regulasi pemerintah daerah secara signifikan mampu memoderasi (memperkuat) hubungan antara peran pemasaran serta ketepatan pentasharufan terhadap optimalisasi pengumpulan zakat. |
| Uncontrolled Keywords: | Pemasaran, Zakat, Pentasharufan, Optimalisasi, Regulasi, BAZNAS Kabupaten Wonosobo. |
| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HS Societies secret benevolent etc H Social Sciences > HV Social pathology. Social and public welfare |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S2 |
| Date Deposited: | 25 Aug 2026 22:48 |
| Last Modified: | 25 Aug 2026 22:48 |
| URI: | https://eprints.ubpd.ac.id/id/eprint/78 |
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