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The development of digital technology has encouraged the hospitality industry to optimize hotel websites as both reservation platforms and means of enhancing customer experience. This study aims to analyze the effect of website innovation on customer satisfaction and revisit intention, as well as to examine the role of customer satisfaction as a mediating variable among guests of Griya Persada Convention Hotel & Resort Bandungan who made reservations through the hotel's official website. This study employed a quantitative approach using Partial Least Squares-Structural Equation Modeling (PLS-SEM). Data were collected from 291 respondents selected through purposive sampling. The results show that website innovation has a positive and significant effect on customer satisfaction and revisit intention. Customer satisfaction also has a positive and significant effect on revisit intention. Furthermore, customer satisfaction is proven to mediate the effect of website innovation on revisit intention. The findings indicate that website innovation not only contributes to improving customers' convenience and digital experience but also builds customer satisfaction, which ultimately encourages customers' intention to stay at the hotel again. Therefore, hotel website development should focus not only on technological aspects and reservation convenience but also on creating a digital experience that can enhance customer satisfaction.