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This study aims to analyze the influence of Digital Marketing, Brand Awareness, and Customer Engagement on Customer Loyalty at Regional Development Banks in Central Java. This research employed a quantitative approach using a survey method involving 96 customers of Regional Development Banks in Central Java. The sampling technique used was purposive sampling, and the data were analyzed using multiple linear regression with SPSS version 26. The results indicate that Digital Marketing has a positive and significant effect on Customer Loyalty (β = 0.344; Sig. = 0.000), Brand Awareness has a positive and significant effect on Customer Loyalty (β = 0.337; Sig. = 0.000), and Customer Engagement has a positive and significant effect on Customer Loyalty (β = 0.356; Sig. = 0.000). Therefore, H1, H2, and H3 are accepted. Furthermore, the coefficient of determination test shows an Adjusted R Square value of 0.792, indicating that 79.2% of the variation in Customer Loyalty is explained by Digital Marketing, Brand Awareness, and Customer Engagement, while the remaining 20.8% is influenced by other factors outside the research model. These findings imply that strengthening digital marketing strategies, enhancing brand awareness, and increasing customer engagement are essential factors in improving customer loyalty at Regional Development Banks in Central Java.