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PT Omega Karya Mandiri experienced a significant sales gap, particularly from 2023 to 2025, when actual sales reached only 63%–70% of the established targets. This condition suggests that factors are hindering the effectiveness of the company’s marketing and sales strategies. This study examines the influence of price, Sales Force capability, Customer Relationship Management, and customer payment system on sales target achievement at PT Omega Karya Mandiri. Using purposive sampling, 100 active customers were surveyed and analyzed through multiple linear regression. The results indicate that price, Sales Force capability, Customer Relationship Management, and customer payment system all have positive and significant effects on sales target achievement, with Customer Relationship Management as the most dominant variable. The company should prioritize CRM enhancement, Sales Force training, competitive pricing, and payment system optimization to sustain sales target achievement.