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This study aims to analyze the influence of Technology Orientation and Customer Relationship Orientation on Marketing Performance with Digital Marketing Capability as a mediating variable in Small and Medium Enterprises (SMEs) in Central Java Province. A quantitative approach was employed using a survey method involving 200 SME owners selected through accidental sampling technique with the criteria of having operated for at least 2 years and having implemented digital marketing. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results indicate that Technology Orientation and Customer Relationship Orientation have a significant effect on Digital Marketing Capability, and Digital Marketing Capability has a significant effect on Marketing Performance as the strongest predictor. Technology Orientation is proven to have a significant effect on Marketing Performance, while Customer Relationship Orientation has no direct effect. Digital Marketing Capability partially mediates the relationship between Technology Orientation and Marketing Performance and fully mediates the relationship between Customer Relationship Orientation and Marketing Performance. These findings provide practical implications for SME owners to prioritize the development of digital marketing capabilities as their main strategy in improving marketing performance, as well as for the government in designing more comprehensive and sector-based assistance programs.