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Kusumahandini, Rizta (2026) Pengaruh Rekrutmen Berbasis Digital terhadap Kinerja Bank BKK dan BPR di Tegal dengan Mediasi Akuisisi Talenta dan Keterikatan Karyawan. Magister (S2) thesis, Universitas BPD.

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Abstract

This study aims to analyze the impact of digital-based recruitment on the performance of BKK Banks and BPRs (Rural Banks) in Tegal, with talent acquisition and employee engagement serving as mediating variables. The study population consists of BKK Banks and BPRs in Tegal, with a sample of 80 respondents selected using purposive sampling. Data were collected via questionnaires using a Likert scale, and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. The results indicate that digital-based recruitment has a positive and significant effect on talent acquisition, employee engagement, and bank performance. Talent acquisition and employee engagement also positively and significantly influence bank performance. Talent acquisition and employee engagement positively mediate the effect of digital-based recruitment on bank performance through partial complementary mediation; this demonstrates that digital-based recruitment enhances organizational performance both directly and by improving the quality of talent acquisition and employee engagement. The study’s implications highlight that optimizing digital-based recruitment—integrated with talent acquisition strategies and enhanced employee engagement—is a crucial factor in boosting the performance of BKK Banks and BPRs amidst the banking sector's digital transformation.

Item Type: Thesis (Magister (S2))
Additional Information: Penelitian ini bertujuan untuk menganalisis pengaruh rekrutmen berbasis digital terhadap kinerja Bank BKK dan BPR di Tegal dengan peran mediasi akuisisi talenta dan keterikatan karyawan. Populasi penelitian adalah Bank BKK dan BPR di Tegal, dengan sampel sebanyak 80 responden yang ditentukan menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan skala Likert, sedangkan analisis data menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian rekrutmen berbasis digital berpengaruh positif dan signifikan terhadap akuisisi talenta, keterikatan karyawan, dan kinerja bank. Akuisisi talenta dan keterikatan karyawan berpengaruh positif dan signifikan terhadap kinerja bank. Akuisisi talenta dan keterikatan karyawan mampu memediasi secara positif pengaruh rekrutmen berbasis digital terhadap kinerja bank dengan sifat partial complementary mediation, yang menunjukkan bahwa rekrutmen berbasis digital meningkatkan kinerja organisasi baik secara langsung maupun melalui peningkatan kualitas akuisisi talenta dan keterikatan karyawan. Implikasi penelitian ini menegaskan bahwa optimalisasi rekrutmen berbasis digital yang diintegrasikan dengan strategi akuisisi talenta dan peningkatan keterikatan karyawan merupakan faktor penting dalam meningkatkan kinerja Bank BKK dan BPR di tengah transformasi digital sektor perbankan.
Uncontrolled Keywords: digital-based recruitment, talent acquisition, employee engagement, organizational performance
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
H Social Sciences > HG Finance
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Wisudawan S2
Date Deposited: 31 Aug 2026 10:01
Last Modified: 31 Aug 2026 10:01
URI: https://eprints.ubpd.ac.id/id/eprint/156

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