Astutie, Dwi Jeni (2026) PENGARUH STRATEGI LOGISTIK TRANSPORTASI TERHADAP RESPONSIVITAS RANTAI PASOK MELALUI KEANDALAN PENGIRIMAN DAN KECEPATAN PENGIRIMAN. Magister (S2) thesis, Universitas BPD.
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Abstract
This study aims to analyze the effect of Transportation Logistics Strategy on Supply Chain Responsiveness through Delivery Reliability and Delivery Speed in manufacturing companies in Semarang City. This study employed a quantitative approach using a purposive sampling technique. A total of 48 respondents completed the questionnaire; however, after the screening process, 31 respondents representing 31 manufacturing companies met the research criteria. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The results show that Transportation Logistics Strategy has a positive and significant effect on Delivery Reliability and Delivery Speed. Delivery Speed has a positive and significant effect on Supply Chain Responsiveness, whereas Transportation Logistics Strategy and Delivery Reliability have no significant effect on Supply Chain Responsiveness. Delivery Reliability does not mediate the effect of Transportation Logistics Strategy on Supply Chain Responsiveness, whereas Delivery Speed acts as a full mediator (full mediation). These findings indicate that improving Supply Chain Responsiveness can be achieved more effectively by enhancing Delivery Speed.
| Item Type: | Thesis (Magister (S2)) |
|---|---|
| Additional Information: | Penelitian ini bertujuan menganalisis pengaruh Strategi Logistik Transportasi terhadap Responsivitas Rantai Pasok melalui Keandalan Pengiriman dan Kecepatan Pengiriman pada perusahaan manufaktur di Kota Semarang. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling. Sebanyak 48 responden melakukan pengisian kuesioner, namun setelah proses seleksi diperoleh 31 responden dari 31 perusahaan manufaktur yang memenuhi kriteria penelitian. Data dikumpulkan melalui kuesioner daring dan dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan SmartPLS 4. Hasil penelitian menunjukkan bahwa Strategi Logistik Transportasi berpengaruh positif dan signifikan terhadap Keandalan Pengiriman dan Kecepatan Pengiriman. Kecepatan Pengiriman berpengaruh positif dan signifikan terhadap Responsivitas Rantai Pasok, sedangkan Strategi Logistik Transportasi dan Keandalan Pengiriman tidak berpengaruh signifikan terhadap Responsivitas Rantai Pasok. Keandalan Pengiriman tidak mampu memediasi pengaruh Strategi Logistik Transportasi terhadap Responsivitas Rantai Pasok, sedangkan Kecepatan Pengiriman berperan sebagai mediasi penuh (full mediation). Temuan ini menunjukkan bahwa peningkatan Responsivitas Rantai Pasok lebih efektif dicapai melalui peningkatan Kecepatan Pengiriman. |
| Uncontrolled Keywords: | Transportation Logistics Strategy, Delivery Reliability, Delivery Speed, Supply Chain Responsiveness, PLS-SEM. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HE Transportation and Communications |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Wisudawan S2 |
| Date Deposited: | 30 Aug 2026 23:45 |
| Last Modified: | 30 Aug 2026 23:45 |
| URI: | https://eprints.ubpd.ac.id/id/eprint/141 |
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